Oprah’s Endorsement Worth 1,000,000 Votes
Reported in the Huffington Post is the fact that celebrity endorsements are incredibly valuable. I’m clear on my preference for Obama as president, but something about this seems wrong. Isn’t it usually the Democrats who have these high profile celebrity endorsements? Now with Oprah getting into the act, it’s taken on new dimensions.
A very lengthy study done at the University of Maryland attached to the HuffPo article says this, in part:
Winfrey has never before endorsed a presidential candidate, nor someone running for any elective office. Indicators of her influence prior to her endorsement of Obama should not
be directly contaminated by voters’ political preferences. Furthermore, Oprah is regarded as one of the most prominent and influential public figures in the United States: if a celebrity endorsement is ever going to have an empirically identifiable influence, then it is likely to be hers.
It almost seems like cheating. I guess all’s fair in politics in America, but I’m thinking that many of those one million voters won’t be voting for one of the candidates as much as for Oprah. Perhaps, there’s no wrong reason to vote, but this just seems weird to me.
What do you think? Please feel free to leave a comment.