Oprah’s Endorsement Worth 1,000,000 Votes

Reported in the Huffington Post is the fact that celebrity endorsements are incredibly valuable. I’m clear on my preference for Obama as president, but something about this seems wrong. Isn’t it usually the Democrats who have these high profile celebrity endorsements? Now with Oprah getting into the act, it’s taken on new dimensions.

A very lengthy study done at the University of Maryland attached to the HuffPo article says this, in part:

Winfrey has never before endorsed a presidential candidate, nor someone running for any elective office. Indicators of her influence prior to her endorsement of Obama should not
be directly contaminated by voters’ political preferences. Furthermore, Oprah is regarded as one of the most prominent and influential public figures in the United States: if a celebrity endorsement is ever going to have an empirically identifiable influence, then it is likely to be hers.

It almost seems like cheating. I guess all’s fair in politics in America, but I’m thinking that many of those one million voters won’t be voting for one of the candidates as much as for Oprah. Perhaps, there’s no wrong reason to vote, but this just seems weird to me.

What do you think? Please feel free to leave a comment.

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4 Comments on “Oprah’s Endorsement Worth 1,000,000 Votes”

  1. Weer'd Beard Says:

    I’ve been reading that Oprah is suffering in ratings because of her new found infatuation with Obama. Seems her viewers preferred the non-political content of her show. Same thing happened to Rosie O’Donnel, she was the #1 morning show host and getting amazing ratings (and was probably one of the best interviewers of children I’ve ever seen. i really enjoyed her show) then Columbine happened, and she joined the Million Mom March, and she came out of the closest as a Lesbian, and her show TANKED.

    I don’t think it had ANYTHING to do with the SIDE of the issues she took, just that it wasn’t a political show one day, then it was a political show the next, and people who liked it suddenly didn’t anymore.

    As for Oprah as a person I’m amazed at how well she did coming from a poor black girl from Chicago to one of the wealthiest and most-recognized woman in the world…and unlike say, Paris Hilton, all her recognition is for good things.

    Still I fail to see how this makes her a Political Pundit (and the fact that her show has had NO political angle, nor has she endorsed an candidate in the past) while this endorsement will probably carry some weight, the meaning of it is questionable.

    Analogy: I have a fantastic Mechanic. A Genius, i tell ya! But when my allergies are acting up I would NEVER go to him for them…for that I have an allergist.

  2. mikeb302000 Says:

    That’s an interesting point about Rosie and Oprah suffering in ratings due to becoming political. I hadn’t heard that before but it makes sense.

  3. Darlene Says:

    If I had a nickel for every person who told me they first learned of the Obama’s watching Oprah, or they decided to support Obama because of Oprah, I’d be richer than Oprah!

  4. mikeb302000 Says:

    Thanks Darlene. What do you think about Weer’d’s point about Oprah’s ratings dropping because she suddenly became political?


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